The way people interact with the online space is different from other mediums so why are publishers still pushing standardised advertising space? Where’s the online ad model going?
You can’t copy/paste ATL strategy online and expect the same results
Traditionally, creative and media agencies have used a shot gun media approach in order to gain consumer interest/eyeballs. [...]
Archive for October, 2008
Beta / Betaware
Posted in Glossary Of Terms, tagged beta, development, launch on October 23, 2008 | Leave a Comment »
A beta version is the first version released outside the organization or community that develops the software, for the purpose of evaluation or real-world testing. Often this stage begins when the developers announce a feature freeze on the product, indicating that no more feature requirements will be accepted for this version of the product. Only software issues, or bugs and unimplemented features [...]
Bandwidth
Posted in Glossary Of Terms, tagged broadband, dial up, internet speed on October 23, 2008 | Leave a Comment »
The transmission rate of a communications line or system, expressed as kilobits per second (kbps) or megabits per second (Mbps) for digital systems; the amount of data that can be
transmitted over communications lines in a given time.
Some examples of internet bandwidth rates below…
56 kbit/s
Modem / Dialup
1.544 Mbit/s
T1
10 Mbit/s
Ethernet
11 Mbit/s
Wireless 802.11b
43.232 Mbit/s
T3
54 Mbit/s
Wireless-G 802.11g
100 Mbit/s
Fast Ethernet
155 Mbit/s
OC3
300 Mbit/s
Wireless-N 802.11n
622 Mbit/s
OC12
1000 [...]
Avatar
Posted in Glossary Of Terms, tagged avatar, second life, world of warcraft on October 23, 2008 | Leave a Comment »
Originally a Sanskrit term referring to the deliberate descent from higher spiritual realms to lower realms of existence for special purposes.
In 1995 the term came on to refer to a graphical representation of an individual in a game or other virtual world or environment when a dungeons and dragons style online role playing game took on the name. Avatars can be [...]
Aspect ratio
Posted in Glossary Of Terms, tagged aspect ratio, resolution, screen size on October 23, 2008 | Leave a Comment »
The width-to-height ratio of a picture or video frame and may be applied to two characteristic dimensions of a three-dimensional shape, such as the ratio of the longest and shortest axis, or for symmetrical objects that are described by just two measurements, such as the length and diameter of a rod.. TV broadcasts at a 4:3 [...]
Anonymizer
Posted in Glossary Of Terms on October 23, 2008 | Leave a Comment »
An anonymizer or an anonymous proxy is a tool that attempts to make activity on the Internet untraceable. It is an intermediary which prevents Web sites from seeing a user’s Internet Protocol (IP) address.
Animated GIF
Posted in Glossary Of Terms on October 23, 2008 | Leave a Comment »
An animation created by combining multiple GIF images in one file. The result is multiple images, displayed sequentially, giving the appearance of movement.
AIMIA
Posted in Glossary Of Terms, tagged association, group on October 23, 2008 | Leave a Comment »
Australian Interactive Media Industry Association.
A digital media industry association in Australia who’s members range from Australia’s top digital media powerhouses to the country’s interactive advertising, mobile content, web development, games design, and special effects companies. Members include developers, creators, producers, investors, service providers, educational institutions and students.
Click here to visit their site.
Affiliate marketing
Posted in Glossary Of Terms, tagged affiliate marketing, online partnership, partnerships, web 2.0 on October 23, 2008 | Leave a Comment »
An agreement between two sites in which one site (the affiliate) agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate receives a percentage of sales or some other form of compensation generated by that traffic.
There is a greater movement towards this model in order to push content and [...]
Ad stream
Posted in Glossary Of Terms on October 21, 2008 | Leave a Comment »
The series of ads displayed by the user during a single visit to a site (also impression stream).
