Posted in Trends, tagged mobile, paid search, SEM on December 9, 2008 | Leave a Comment »
Google has announced that they will now allow AdWords marketers to specifically target iPhones & Google’s T1 Android phone.
Here’s Google’s how to:
With 12 million iPhone users globally currently and over 200 million iPhone app downloads in little over 100 days eliminate the old (and popular) discussions about whether or not mobile users [...]
Posted in Trends, tagged cloud, cloud-ware on December 1, 2008 | Leave a Comment »
Stanford University research students have recently released ZunaVision site which enables anyone to easily embed images and other motion graphics into video footage… for free!
Though the service is free, ZunaVision has already worked with some major brands such as Coke, ebay, IBM and Dove to monetize its service.
The technology allows anyone with a mediocre following [...]
Posted in Trends, tagged online trust, open data, open information, open source on December 1, 2008 | Leave a Comment »
Information online has come a long way from its beginnings. It’s taken a relatively short time, but recent surveys have proved the online news is more reliable than TV or Radio and that bloggers are more reliable than freinds (WOM).
Consumer behaviour is changing, it wasn’t long ago that bloggers and information online was considered light-hearted dribble. [...]
Posted in Uncategorized, tagged digital spend on December 1, 2008 | Leave a Comment »
Though world news is clearly focussed on the current economic crisis, a recent announcement from the Interactive Advertsising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced an 11% YOY growth in internet ad revenue in the U.S. at $5.9 billion.
Given the large pressure on ROI in a reccesion, marketers will be forced to be smarter with their [...]
