Ultimately the banners ad’s performance means it is a relatively expensive alternative in the online marketing mix. People aren’t generally interested in being distracted by advertisers when viewing content they’re interested in and this has started to show in the online media landscape. However, when a banner campaign has been identified as an effective channel for a [...]
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Making a banner ad
Posted in Process, tagged banner, banner ad, briefing, creative on October 20, 2008 | Leave a Comment »
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