Posted in Trends, tagged mobile, paid search, SEM on December 9, 2008 | Leave a Comment »
Google has announced that they will now allow AdWords marketers to specifically target iPhones & Google’s T1 Android phone.
Here’s Google’s how to:
With 12 million iPhone users globally currently and over 200 million iPhone app downloads in little over 100 days eliminate the old (and popular) discussions about whether or not mobile users [...]
Posted in Trends, tagged cloud, cloud-ware on December 1, 2008 | Leave a Comment »
Stanford University research students have recently released ZunaVision site which enables anyone to easily embed images and other motion graphics into video footage… for free!
Though the service is free, ZunaVision has already worked with some major brands such as Coke, ebay, IBM and Dove to monetize its service.
The technology allows anyone with a mediocre following [...]
Posted in Trends, tagged online trust, open data, open information, open source on December 1, 2008 | Leave a Comment »
Information online has come a long way from its beginnings. It’s taken a relatively short time, but recent surveys have proved the online news is more reliable than TV or Radio and that bloggers are more reliable than freinds (WOM).
Consumer behaviour is changing, it wasn’t long ago that bloggers and information online was considered light-hearted dribble. [...]
Posted in Trends, Uncategorized, tagged digital tagging, mobile on November 25, 2008 | Leave a Comment »
Mobile tagging company ShotCode have been working since 2003 to make the world clickable. It’s a very simple premise… you see a product you like with a ShotCode barcode, scan the barcode with your mobile camera and visit the product’s mobile site immediately.
This is a perfect example of Kevin Kelly’s hypothesis that the next stage [...]
Posted in Trends, tagged brand, service, utilitarian on November 19, 2008 | Leave a Comment »
…it’s a funny business model.
But if marketing departments adopt it, an extremely powerful communication tool.
Great service no cost
Build a great product/service, attract vast numbers of people, attract some major investors and figure out how you’ll make money sometime down the track. Google had no revenue model for a few years, it’s taken two years to [...]
Posted in Trends, tagged open source, platform on November 12, 2008 | Leave a Comment »
Last week’s Web 2.0 Summit saw IBM discuss what they claim as the next evolution of the web browser which is set to make the Microsoft, Adobe and Google’s take notice thanks to the new level of functionality in the Blue Spruce platform.
So what does it look like?
It’s basically made up of two components: the client toolkit and co-web [...]
Posted in Trends, tagged semantic, web 3.0 on November 11, 2008 | Leave a Comment »
The semantic, or learning web is the next stage in web development. The stages of the web have been identified as:
- READ Web 1.0
- WRITE Web 2.0
- LEARN Web 3.0
Semantic Search
Already there have been some search engines which have begun to show search results in a semantic manner:
www.kartoo.com
www.hakia.com/
A new service by Dapper gives site owners the ability [...]
Posted in Trends, tagged eye-tracking, google, search on November 9, 2008 | Leave a Comment »
A nice look at where people look during a Google search with some eye-tracking software. Obviously everyone’s behaviour is different but this footage backs up the evidence that if you’re not at the top of the organic list you’re nowhere.
Posted in Trends, tagged hologram, technology, us election on November 5, 2008 | Leave a Comment »
With cool tech stuff of course!
Straight from the movies – Star Wars holograms and Bourne Identity multi touch-screens… the US TV stations are stopping at no expense to outdo each other.
TV stations are pulling out the tech show of strength this US election. While battling for eyeballs ABC, NBC, CBS and Fox have released a host of [...]
Posted in Trends, tagged business, open data, open information, open source on November 3, 2008 | 2 Comments »
There is a growing trend of business models and projects popping up over night and are instantly becoming successful. Think Google, Facebook and wait for iPhone apps. This rapid expansion and evolution has been able to happen to several business models over the last ten years where, in the past, the most rapidly growing businesses [...]
