bye!

please check out my new blog for updates
see you there!
vlad

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Why digital is the answer to the economic crisis

Though world news is clearly focussed on the current economic crisis, a recent announcement from the Interactive Advertsising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced an 11% YOY growth in internet ad revenue in the U.S. at $5.9 billion.

Given the large pressure on ROI in a reccesion, marketers will be forced to be smarter with their [...]

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Last.FM’s new widget

Below is a new ad that’s been built off Last.FM’’s API. A great idea and example of a targeted, relevant site widget.

Entering your user name, generates this:

Clicking through takes you to this – a cool data visualization of your musical taste over time:

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Tips for the online big guns in ‘09

Great article by RWW on what the big players should be doing in 2009.
http://www.readwriteweb.com/archives/2009_tips_for_big_web_companies.php

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The next level of consumer activation

Mobile tagging company ShotCode have been working since 2003 to make the world clickable. It’s a very simple premise… you see a product you like with a ShotCode barcode, scan the barcode with your mobile camera and visit the product’s mobile site immediately. 
This is a perfect example of Kevin Kelly’s hypothesis that the next stage [...]

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