Comments for G2 Digital Reference Guide

Comment on Using “openness” to ensure business success by Samsung’s touchscreen vending machine « One & Zeros

Samsung’s touchscreen vending machine « One & Zeros — Mon, 12 Jan 2009 03:50:45 +0000

[...] to see collaboration between an FMCG and brown good company, a sign of the growing openness of data and business. Pioneers like Google & Ask have shown big-business that collaboration is extremely important [...]

Comment on Using “openness” to ensure business success by More reliable than TV & my mates? « G2 Digital Reference Guide

More reliable than TV & my mates? « G2 Digital Reference Guide — Mon, 01 Dec 2008 05:02:12 +0000

[...] next step is giving away our information and IP. We’re not there yet and it will probably take a while, but once people in general begin [...]

Comment on Ad impression ratio by vladg2

vladg2 — Tue, 11 Nov 2008 04:41:46 +0000

I agree that the problem is the revenue model that the media agencies work within – this will need to change as more & more clients become educated on just how pointless a banner campaign is.
Especially with the economic hardships ahead for all. The next few year will ensure campaigns need to be lean, mean & transparent.

Comment on Ad impression ratio by Semantic web & advertising « G2 Digital Reference Guide

Semantic web & advertising « G2 Digital Reference Guide — Thu, 23 Oct 2008 03:10:00 +0000

[...] The big problem is that media agencies make their fees on a rebate from the media buy. So the more ad impressions they sell, the more money they make… why bother [...]