Ad impression ratio

Click-throughs divided by ad impressions. This is a figure delivered by the media agency to the client / creative agency. Prior to setting targets a few elements need to be evaluated including insights into consumer behavior (why are they on the site your banner is being featured on… to read an article or to participate in [...]

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Making a banner ad

Ultimately the banners ad’s performance  means it is a relatively expensive alternative in the online marketing mix. People aren’t generally interested in being distracted by advertisers when viewing content they’re interested in and this has started to show in the online media landscape. However, when a banner campaign has been identified as an effective channel for a [...]

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Ad impression

 
1) An ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads; 
2) a measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded [...]

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Ad display/Ad delivered

When an ad is successfully displayed on the user’s computer screen. Given the minimal click-through rates (0.5% average) for display ads (or banner ads) delivered online ads should not be the primary measure of success as it is hard to quantify how many impressions were viewed, rather a measure involving activating a user to interact with [...]

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