Ad space

The location on a page of a site in which an advertisement can be placed. 
Each space on a site is uniquely identified. Multiple ad spaces can exist on a single page. It is important that the space booking works with the banner concept. This is the responsibility of both the creative and media agency and is [...]

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Making a banner ad

Ultimately the banners ad’s performance  means it is a relatively expensive alternative in the online marketing mix. People aren’t generally interested in being distracted by advertisers when viewing content they’re interested in and this has started to show in the online media landscape. However, when a banner campaign has been identified as an effective channel for a [...]

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Ad impression

 
1) An ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads; 
2) a measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded [...]

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Ad banner

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation or sound to [...]

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