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Posts Tagged ‘campaign’

Ad display/Ad delivered

Posted in Glossary Of Terms, tagged , , on October 20, 2008 | Leave a Comment »

When an ad is successfully displayed on the user’s computer screen. Given the minimal click-through rates (0.5% average) for display ads (or banner ads) delivered online ads should not be the primary measure of success as it is hard to quantify how many impressions were viewed, rather a measure involving activating a user to interact with [...]

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Ad audience

Posted in Glossary Of Terms, tagged , , , on October 20, 2008 | Leave a Comment »

The number of unique users exposed to an ad within a specified time period.

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Ad banner

Posted in Glossary Of Terms, tagged , , , on October 20, 2008 | Leave a Comment »

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation or sound to [...]

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