Ultimately the banners ad’s performance means it is a relatively expensive alternative in the online marketing mix. People aren’t generally interested in being distracted by advertisers when viewing content they’re interested in and this has started to show in the online media landscape. However, when a banner campaign has been identified as an effective channel for a [...]
Posts Tagged ‘creative’
Making a banner ad
Posted in Process, tagged banner, banner ad, briefing, creative on October 20, 2008 | Leave a Comment »
Ad banner
Posted in Glossary Of Terms, tagged banner, campaign, creative, online ad on October 20, 2008 | Leave a Comment »
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation or sound to [...]
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