1) An ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads;
2) a measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded [...]
Posts Tagged ‘measurement’
Activity Audit
Posted in Glossary Of Terms, tagged KPI, measurement, reporting on October 20, 2008 | Leave a Comment »
An Activity Audit involves independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit.
