Click-throughs divided by ad impressions. This is a figure delivered by the media agency to the client / creative agency. Prior to setting targets a few elements need to be evaluated including insights into consumer behavior (why are they on the site your banner is being featured on… to read an article or to participate in [...]
Posts Tagged ‘measurment’
Ad audience
Posted in Glossary Of Terms, tagged campaign, KPI, measurment, tracking on October 20, 2008 | Leave a Comment »
The number of unique users exposed to an ad within a specified time period.
