An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network.
Australian ad networks include Sensis, Google, CNET, Yahoo!, the media agency should be able to discuss and recommend the best agent. Other factors such as ATL deals may influence online negotiations.
Posts Tagged ‘media buy’
Ad network
Posted in Glossary Of Terms, tagged media, media buy, strategy on October 21, 2008 | Leave a Comment »
