The way people interact with the online space is different from other mediums so why are publishers still pushing standardised advertising space? Where’s the online ad model going?
You can’t copy/paste ATL strategy online and expect the same results
Traditionally, creative and media agencies have used a shot gun media approach in order to gain consumer interest/eyeballs. [...]
Posts Tagged ‘media’
Ad serving
Posted in Glossary Of Terms, tagged media on October 21, 2008 | Leave a Comment »
The delivery of ads by a server to an end user’s computer on which the ads are then displayed by a browser and/or cached.
Ad serving is normally performed either by a Web publisher or by a third-party ad server. Ads can be embedded in the page or served separately. The media agency is responsible to work with [...]
Ad network
Posted in Glossary Of Terms, tagged media, media buy, strategy on October 21, 2008 | Leave a Comment »
An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network.
Australian ad networks include Sensis, Google, CNET, Yahoo!, the media agency should be able to discuss and recommend the best agent. Other factors such as ATL deals may influence online negotiations.
Ad materials
Posted in Glossary Of Terms, tagged material, media on October 21, 2008 | Leave a Comment »
The creative artwork, copy, files, active URLs and active target sites which are due to the seller prior to the initiation of the ad campaign.
See also making a banner ad.
