Click-throughs divided by ad impressions. This is a figure delivered by the media agency to the client / creative agency. Prior to setting targets a few elements need to be evaluated including insights into consumer behavior (why are they on the site your banner is being featured on… to read an article or to participate in [...]
Posts Tagged ‘reporting’
Activity Audit
Posted in Glossary Of Terms, tagged KPI, measurement, reporting on October 20, 2008 | Leave a Comment »
An Activity Audit involves independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit.
