1) An ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads;
2) a measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded [...]
Posts Tagged ‘terminology’
Ad download
Posted in Glossary Of Terms, tagged tech term, technical term, terminology on October 20, 2008 | Leave a Comment »
When an ad is downloaded by a server to a user’s browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user.
Abort
Posted in Glossary Of Terms, tagged tech term, technical term, terminology on October 20, 2008 | Leave a Comment »
In a computer or data transmission system, to abort means to terminate, usually in a controlled manner, a processing activity because it is impossible or undesirable for the activity to proceed. Such an action may be accompanied by diagnostic information on the aborted process. The function usually occurs when a Web server does not successfully transfer a unit of content or ad to a browser. [...]
Ad blocker
Posted in Glossary Of Terms, tagged tech term, technical term, terminology on October 20, 2008 | Leave a Comment »
Software on a user’s browser which prevents advertisements from being displayed.Almost all modern web browsers include a pop-up blocker. Opera and Konqueror also include content filtering, which prevents external files such as images or JavaScript files from loading. Content filtering can be added to Mozilla Firefox and related browsers with Adblock or Adblock Plus, and a number of sources provide regularly updated filter lists. For Internet Explorer there [...]
