The way people interact with the online space is different from other mediums so why are publishers still pushing standardised advertising space? Where’s the online ad model going?
You can’t copy/paste ATL strategy online and expect the same results
Traditionally, creative and media agencies have used a shot gun media approach in order to gain consumer interest/eyeballs. [...]
Posts Tagged ‘web 2.0’
Affiliate marketing
Posted in Glossary Of Terms, tagged affiliate marketing, online partnership, partnerships, web 2.0 on October 23, 2008 | Leave a Comment »
An agreement between two sites in which one site (the affiliate) agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate receives a percentage of sales or some other form of compensation generated by that traffic.
There is a greater movement towards this model in order to push content and [...]
