Posted in Trends, tagged semantic, web 3.0 on November 11, 2008 | Leave a Comment »
The semantic, or learning web is the next stage in web development. The stages of the web have been identified as:
- READ Web 1.0
- WRITE Web 2.0
- LEARN Web 3.0
Semantic Search
Already there have been some search engines which have begun to show search results in a semantic manner:
www.kartoo.com
www.hakia.com/
A new service by Dapper gives site owners the ability [...]
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Posted in Glossary Of Terms, tagged ad model, atl, behavioral targeting, contextual targeting, future ad model, media, web 1.0, web 2.0, web 3.0 on October 23, 2008 | Leave a Comment »
The way people interact with the online space is different from other mediums so why are publishers still pushing standardised advertising space? Where’s the online ad model going?
You can’t copy/paste ATL strategy online and expect the same results
Traditionally, creative and media agencies have used a shot gun media approach in order to gain consumer interest/eyeballs. [...]
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